So, here's my story.
Loa Luxuries was created in 2017, starting off as a simply amazing idea for a beach towel.
Growing up on the island of Cyprus in a family loyal to the “rag trade”, I naturally lived and breathed the ocean and clothing from a very young age. Ask me when I thrive the most? In the summer! Summer is my time. My season to feel free, to feel the sand on my feet, the sun beaming on my body, and the sea water in my hair. Spending endless summers from sunrise to sunset on the beach, backed by the abundance of fabrics which were always flowing from my family’s clothing factories, the only path that seemed unforced for me was beachwear. Always with drawers full of swimwear, I knew this was my destiny.
Fast forward 20 years and I created my first ever luxurious, yet practical beach towel. That was just the beginning of my magical Loa journey. It was inevitable that the next step was to take on my passion and create quality, sustainable and affordable swimwear, that not only I loved, but every single beautiful woman out there, regardless of age or body shape, loved too! So, here we are today, proud to be producing swimwear carefully created in the Mediterranean, using only the best Italian fabrics and designed with oh, so much passion and love!
I hope you love the Loa experience, just as I love creating it. Ellysia x
